A memo to anyone developing and/or filming a TV show in which a web site is a key plot element and the URL is plastered all over the screen:

BUILD THE DAMN SITE!

Really, people, it's not too big a leap to make. You're creating a world, right? You're building sets and establishing costumes and giving characters back stories and such. So take that one extra step and build the prominently mentioned site. Because yes, geeks like me will check.

And don't give me this "we're building it, it's under construuuuuuuuction" crap. How long have you had this script? How long ago did you film? You're not making this up live, people -- you've got time to get it built.

"But we came up with a great URL, but someone else oooooooooowns it." So buy it, or pick another URL.

What, do I have to think of everything?

Talk to Wendy. She's good at this.